I think we can all agree that hearing the words “the one thing” is the equivalent to hearing a battle cry for efficiency and productivity. Gary Keller’s book has taken our company by storm and its impact can be felt by anyone who picks it up and soaks it in.
“What’s the one thing that I can do that would make everything else easier to do or no longer necessary?”
This is the foundational question of the book, “The One Thing.” It’s a great question that, when asked, can simplify the complex and shine a light on one’s proper pathway to action.
One of my own personal adaptations of asking this question is to ask it couple of different ways, particularly if the answer to “the one thing” question happens to elude you. So, if you ask “the one thing” question and you don’t come up with a suitable answer for whatever reason, then maybe you should try these on for size:
“What’s the one thing I feel guilty about not doing that I know I should be doing?”
Sometimes we have a little voice inside of us that gets drowned out amongst all of the busyness and amongst the stress and complexities of our day, and our actions become a product derived from the outside world more than our inner world. Sometimes it gets drowned out by having the wrong sources of input in our life and business. Regardless of why, it’s important to be still and quiet…to find that inner voice…and to listen to it. That voice knows us better than the outside world knows us, and can hold the key to the answer of what action you need to take that will make everything else easier to do or no longer necessary.
Alternatively, it may be that you should stop doing something before you should start doing something. This can be true for adrenaline junkies and for those of us who put more food on our daily plate than we can – or should – eat. So, this next alternative way of asking “the one thing” question is for everyone “whose eyes are bigger than your stomach,” as my grandmother used to say.
“What’s the one thing I am doing that I know I should stop doing?”
The answer to this question may open up a whole new world of opportunity for us. Most of the top producers that I know are not bored. In fact, they are the complete opposite of bored. They have schedules that resemble an overbooked airline flight, they are trying to accomplish too much at the same time and the thought of asking a question that gives them one “more” thing to do is scary. Another thing my grandmother used to say is, “You can’t put 10 pounds of poop in a 5 pound bag.”
So, perhaps, if we want to be inspired by doing what will make everything else easier to do or not necessary at all, maybe we should identify what is ineffectively and unprofitably eating away at our ability to be efficient, productive and profitable? What efforts are eating up the clock and not giving us the return we want? What clients in our business are sucking the life out of us? And because good is the enemy of great, we have to understand that some of the things we need to stop doing are not yielding “bad” results for us. In fact, they may be yielding “good” results, and good results may actually be keeping us from great ones.
Take inventory of the time, money and energy resources you spend to get the results you want. Anything that is not yielding great results should be looked at as a potential resource for trading up to great results. If you’re going to stop putting your time, money and energy towards something, then you should have more time, money and energy to spend on your answer to the question, “What’s the one thing I can do that will make everything else easier to do or not necessary at all?”
Clarity, conviction and passion are the precursors to efficiency, productivity and profitability. Answering “the one thing” question will help us discover all of these.
Good luck! I wish you all the best in your quest to identify and live your one thing.
Your #1 Fan…
The Rawls Group / Keller Williams Realty